India is the biggest hub for entertainment with prospering channels like Colors dominating the TV market all over the country. Broadcasting dramas and soaps encompassing the social cultures in the streets of India as well as distributing information through widely viewed news channels India provides the proper package of entertainment to its audience. Though offering colourful reality shows and serials along with generic news the Indian channels had one issue with its content as it was broadcasted in only one language, Hindi. Being the national language, Hindi was the go-to medium for all the channels broadcasting shows and popular TV serials. But since India with its varied state of and culture hosting different tongues in each subsequent, it was a problem for non–Hindi speakers to get a grip on the shows and enjoy these entertainments thoroughly. Hence these fanfare and acclaimed shows being renowned all over the country were incomprehensive for the varied audiences of India. But soon, Colors was launched with a plan to spread around every bit of India evenly. With its prodigies of Colors Kannada, Colors Marathi, Colors Bangla, etc. showcasing contents all over India in its native languages, the channel has increased its viewership over the last years.
For states like Tamil Nadu, Kerala having inadequate shows and serials the market was fresh and willing to be occupied by adept media giants. But having no mainstream media hubs, the sector was losing viewers with its unappealing and uninterested contents. But thanks to channels like Colors Kannada, Colors Tamil for granting a mainstream media in the southern sectors of India and increasing the number of avid viewers in these sectors. Inaugurating with light-hearted dramas such as Agnisakshi, Lakshmi, and Baramma to hosting one of the popular shows Bigg Boss Kannada since 2013, the channel has come a long way from amplifying its viewership to increasing its content. This masterstroke strategy by the channel is an effective and compelling policy. Being a huge success this design is adopted by many other newcomers in the media industry.
Catering to the large Indian masses the Colors family has been a major dominator in the media market. To retain their majority in the media infrastructure the vernacular channel is even spreading into online streaming services as well as Android and IOS devices. By bestowing a platform to provide the adequate entertainment for all Indian inhabitants has rewarded them with acclamations well as national recognition.
