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Comedy as entertainment in the Indian media market by Comedy Central

With Indian media giants saturating the entertainment hub with orthodox and melodramatic shows offering a small chuckle and a giggle to its audience, comedy was becoming suppressed and cloaked under the influence of huge mainstream Indian soap operas and serials.

Over the top and extravagant genres was gaining its shine among the TV audiences making comedy a rare and extinct commodity in this platform. Though content upholding the cultures and ethnicity of this incredible India is necessary to showcase in wide platforms, comedy must also be given its chance to shine in this sector.

Not only does it provide fun laughable moments by having a crack at someone but also provides something different than serious family dramas. Offering moments of smiles and small laughs comedy shows are known to reduce levels of stress and anxiety to its viewers. With this generation becoming victims of stress and high anxiety, the need for comedy shows amplified in recent years. Catering to the needs of the stressful lots and fulfilling their demand for a comedy generic hub a leading media conglomerate inaugurated Comedy Central in India.

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The channel was devoted to comedy based programs. With fresh laid-back talk shows of The Sweet Life of Rachel Sweet, The Higgins Boys and Gruber, Night After Night with Allan Harvey with vintage light-hearted seasons of Supercar, Clutch Cargo, Secret Chimp, this channel was a major hit among the international borders. Gaining a huge market outside the Indian borders and to fulfil the lack of comedy-oriented shows the parent company of the channel came to sharing terms with other channels by hosting the humour platform for the Indian audience.

Targeted exclusively for mature audiences, the humour central is the hub for heart-warming sitcoms, clip shows of comedians as well as several international comedy films. Keeping in track with the modern generation the channel has shifted to satiric shows featuring a tradition of roasting by comedians. With cameos from globally known celebrities such as Donald Trump, Charlie Sheen, David Hasselhoff, James Franco, Bruce Willis, Pamela Anderson and many others roasting each other is a treat for the audience from all parts of the world.

Thus gaining such a huge reputation in national and international borders the satiric cum humour channel is amplifying the count of avid-viewers globally. With acclaimed sitcoms of South Park, Reno 911, Chappelle’s Show and the globally recognized The Daily Show the channel is attracting Indian audiences with its mature humour content and have gained a good reputation from critics and viewers alike.