Providing colourful entertainments for kids as well as offering gifts to lucky drawers, Sonic Nickelodeon has become a media giant in the kid’s entertainment industry. Supervised under its parent company, this teenage and kindergarten media platform was launched on December 5, 2011, with Indian celebrity Akshay Kumar as the leading face of the conglomerate.
This channel mainly targets the teenagers and adolescents by hosting entertaining, action-packed and informative TV shows. Known to provide quality, fun and light-hearted shows such as Power Ranger series, Teenage Mutant Ninja Turtles, Motu Patlu, Shaun the Sheep along with horror-centric TV shows like “Are you afraid of the dark?” this juvenile platform has vastly increased it viewership since the day of its inauguration. One of their most popular show Oggy and the Cockroaches is becoming viral all over India as it provides the same delight and bash of joy as offered by cult classics such as Tom and Jerry and the looney tunes show.
Though broadcasting delightfully animated shows, Sonic Nickelodeon originally aimed at providing action-genre content initiating with shows like Mighty Morphin Power Rangers, The Adrenaline Project, Power Rangers SPD as well as animated titles of SupaStrikas, Kong – The animated series, Zatch Bell, Kung Fu Cats and Kung Fu Panda: Legend of Awesomeness.
Amplifying its overall viewership over the last years in India, this teenage entertainment channel is now the leading platform in the kid’s media industry with its increasing demand in maximum households. Accumulating a large number of teenage audiences and emerging as massive influencers on many youngsters this subsidiary of Viacom 18 are also integrating informative shows in between their routine shows that provide a brief insight into the unique and varied wonders of our world.
Along with keeping informative and entertaining content this action cum animated channel also hosts award functions like Nickelodeon Kids Choice Awards to be specific to honour recognized actors both nationally and internationally as well as acclaimed TV shows and movie titles for their creative and unique dramas. Hosted by renowned celebrities all over the world this award show also provides a larger platform for young, talented and creative minds to showcase art and expertise. With cameos from acclaimed and renowned celebrities to a fun and enjoyable family function, this show is a delight for people of every age and a big exposure of talents for struggling genius youngsters.
With the changing times, kids these days are turning away from senseless cartoon shows to more engaging, thrill-filled and captivating TV entertainment. It is one of the many reasons why several channels that were popular for showing classic cartoon shows are now turning to modern day animation shows in order to hold on to their audience. Sonic Nickelodeon is doing the same and as per their ratings, it is evident that their strategy is working.
