The Indian media industry has always been at its prime form in this 21st century. With traditional soap operas to reality shows and competitions, this sector has attracted a large number of viewers with its melodrama and gratifying contents. Catering to the mass of Indian audiences by providing entertainment in TVs, channels like Rishtey, Rishtey Cineplex etc. have accumulated abundant viewers and are still producing colourful contents to attract a larger audience.
Hosting popular TV shows about housewives, working women, etc. television has been one of the major components in every Indian household. Earlier this home entertainment medium was widely renowned with typical Indian housewives eagerly waiting for their favourite shows to start broadcasting. With a large mass of audience gripping over the edge of their seats watching soaps and dramas, television has dominated the Indian entertainment market.
Even in this world of digitization where smartphones have taken over every lives television has still been the preferred choice for many. Not only as a medium of entertainment but this household appliance also provides source of information. In terms of number of viewers, India is currently in the third position for the largest television market after the US and China. Also referred to as “the small screen” this industry has been a platform for producing celebrities with some of them receiving fame in larger platforms as well.
Broadcasting numerous TV soaps and operas, providing advertisements and offering information to a large mass has made television a dominant commodity in the entertainment market.
In order to remain up-to-date with the modern trends channel providers have started to stream updates of their contents on social media platforms. This promotion has not only amplified their number of viewers but has also attracted many audiences outside Indian borders. Channels like Colors, MTV, Rishtey Cineplex regularly provides promos and advertisements in social media this industry is becoming a booming infrastructure. This strategy has still led them to retain their viewers instead of the inauguration of streaming platforms. In order to remain in the top their game, these channels have even spread to other online platforms thereby maintaining their viewership all over India.
In this age, though people have become quite selective as to what they want to see rather than default dramas and shows provided by channel operators, promoting content through social media channels have proven to be a beneficial strategy for channel owners. They now have access to real-time feedback from their viewers which they can use to better their services and content by many folds.
