Since the beginning of television in India, the kids’ entertainment genre has been dominated by American shows and cartoons. This is quite evident from the fact that people who grew up watching these shows can relate to the western culture better. There is no denying that American shows for children were of very high quality and have been both entertaining and informative. However, there had always been a lack of Indian kids’ programmes on TV.
In the recent past, Japanese TV shows for children made their way to Indian television. This was an additional problem for the Indian TV shows for children, which were already fighting against the popular cartoons from the West. This is where Viacom 18 came to rescue.
Viacom 18 launched a bunch of entertainment channels India for kids and marketed them based on the age of their target audience. This was a great move that helped Indian creators focus more on their content. Today, there are a number of TV shows for children that are based on Indian characters, social life and philosophies. The best thing about Viacom 18 is that it did not stop on just TV programmes; it also launched their merchandise to further enhance the popularity of its shows. Needless to say, this strategy worked and today, the cartoon characters marketed by Viacom 18 are more popular than most.
Viacom 18 has proven that it is the pioneer in a number of genres time and again. A few of these genres are regional entertainment, comedy and entertainment for teenagers. Since the last few years, Indian entertainment has shifted towards mobile medium. Viacom 18 took this as a challenge and came up with Voot, the live streaming mobile application. You will find all the popular shows from all the TV channels of Viacom 18 on Voot. The records will show you that the monthly growth of Voot subscriptions is quite high. The content of Voot is also increasing and in a few years, it will become a repository of non-stop entertainment.
Viacom 18 did not leave the opportunity of diversification in the mobile application segment too. It launched a separate section on its mobile app by the name of Voot Kids. This encouraged parents to let their children watch videos on mobile phones without worrying about the content. All this and more proves that Viacom 18 has perhaps the most engaging entertainment avenues for Indian audience.
