The channels of Viacom 18 have gained unprecedented success in India. Almost every Indian is a viewer of at least one channel of Viacom 18. There are a number of factors behind the popularity of Viacom 18 channels. First of all comes the quality. The programmes aired on the channels of Viacom 18 never compromise with their quality and content. They do not think much about the budget and if the script of their programmes demand, they do not hesitate to sign stars for their programmes. Secondly, the channels of Viacom 18 are well diversified. Viacom 18 has a bunch of channels that are suitable for every member of an Indian family. Since the last few years, Viacom 18 has started focusing on one particular genre of television entertainment; and that genre is youth entertainment.
There are very few channels on Indian television, which focus entirely on the genre of youth entertainment. Viacom 18 is probably the only network in the entire television industry that has a number of dedicated channels for the youth. The best thing about Viacom 18 is that it has never diluted the genres of its channels. Rather, it launches completely new channels in the genres it wants to enter.
One such example is the separation of MTV and MTV Beats. When Viacom 18 realised that its youth-based drama shows and reality shows are gaining much popularity among viewers, it took the music shows from MTV to a new channel called MTV Beats. But, Viacom 18 did not stop there. It ventured out of the small screen television and launched itself on stage. Yes, you guessed it right. We are talking about the two extremely popular events of MTV, MTV Bollyland and TV Extreme.
MTV Bollyland is a music and dance event, which has a number of chapters in various cities across the country. It is actually an outdoor event organized by MTV, and needless to say, it has managed to grab the eyeballs of music lovers. If you want proof, you should just check out the footfall at MTV Bollyland. If you want to experience the fun and frolic and energy of MTV Bollyland, you can visit one of its events. You would definitely find your city or may be a nearby one in its year-long schedule.
Besides MTV Bollyland, MTV extreme is another annual event of MTV held in almost every major city of the country. In this event, the budding musicians are provided a platform to showcase their talent. These kind of events are highly praised by the media as young budding talents get the opportunity to prove themselves in front of the world. Viacom 18 is really doing a great job in this regard.
