Entertainment in India today defies genres. In fact, there is no clear demarcation of genres when it comes to Indian television. If you check the general entertainment channels aired in India, you would be surprised to find that they showcase a bouquet of a variety of shows. You would find serialized drama, thriller, horror shows, music, comedy shows, reality shows, movies and even cartoons and animes on these entertainment channels. There are a few of them which also air news-based programmes.
The point is that people’s tastes keep on changing. Until early 2000s, people were interested in family dramas, but their interest rapidly shifted towards reality shows. In today’s time, reality shows enjoy the highest position among all types of programmes on Indian TV. This trend was understood by MTV India well in advance. Although MTV has a brand identity of being a youth-oriented music channel, it is no less than a mass entertainment channel in India, owing to the sheer number of viewers.
MTV India introduced a bunch of conceptual reality shows that gained much popularity with just a few episodes. When MTV India realized that their reality shows are as popular as their signature music programmes, it separated the two genres with the introduction of MTV Beats. This satisfied the needs of both music lovers and reality show enthusiasts. However, MTV India did not stop there. It took music-based reality shows to the next level by stepping out of the idiot box. Yes, you guessed it right. We are talking about MTV Bollyland.
MTV Bollyland is a music-dance event, which has a number of chapters in various cities of the country. This is why Indian television is known as a genre bending phenomenon. MTV Bollyland is an outdoor event organized by a TV channel, and needless to say, it has managed to grab eyeballs of a lot of music lovers. The footfall at MTV Bollyland is proof of that. If you want to experience the fun, frolic and energy of MTV Bollyland, you can visit one of its events. You would definitely find your city or any nearby city in its schedule.
Since last few years, MTV India has also started experimenting with films by airing motion pictures during the weekends. However, this decision did not get much success as the number of Indian channels dedicated to motion pictures is too high. Anyway, according to market analysts, MTV India might get success in the domain of motion pictures if it sticks to the genre of youth-oriented movies and blockbuster musicals. We hope MTV India will diversify itself in all sorts of genres, yet would not lose its original essence.
