In the last few years, Viacom 18 has emerged as the leading media network of India. There are a number of factors, which have facilitated the growth of the acceptance index of the channels owned by Viacom 18. First of all comes the heavy investment made by Viacom 18 in marketing its channels. You would find advertisements of the programmes telecasted on various channels of Viacom 18 everywhere - be it television, radio, newspapers or outdoor media. The dedicated marketing of the shows help in igniting interest in people’s mind.
Secondly, Viacom 18 always lays emphasis on the creation of television programmes, which would appeal to the sensibilities of Indians. When it comes to our country, a majority of the population of television viewers reside in small towns and rural regions. They love to watch TV shows that are rooted in their traditional values and social issues in terms of content. In this regard, Viacom 18 has surpassed every other major entertainment network in India and emerged as a leader.
When Colors channel was launched in India, it promised to air shows that would appeal to every Indian. Needless to say, they kept their promise with shows like Comedy Nights with Kapil, Balika Vadhua, Udaan, etc. Nobody can complain about the quality of programmes aired on Colors. It can be truly described as a channel for wholesome family entertainment.
Viacom 18 is considered the pioneer media network in the domain of music-based channels as well. Its flagship MTV channel is the best youth entertainment channel in India. Even the music producers pay a hefty amount to release their songs on MTV as they know that they can reach out to majority Indians only through this channel.
In the kid’s entertainment domain too, Viacom 18 has managed to capture the market. A few kid’s channels aired by Viacom 18 include Nickelodeon, Nick Jr. and Nickelodeon Sonic. It would not be an exaggeration to say that every Indian kid – from toddlers to teenagers – are addicted to the programmes aired on these channels.
The number of entertainment channels India is quite high in the present time, but Viacom 18 has adopted all the right strategies to emerge as the market leader in every domain.
