Viacom 18 is a leading entertainment network in India. There are two factors that make Viacom 18 the most followed entertainment network in the country. First is the sheer number and variety of channels run by Viacom 18. It is probably one of the very few entertainment networks in the world that has channels in almost every genre prevalent on television. Second is the quality of programmes commissioned by Viacom 18. No other channel can compete with the quality of programmes and TV shows aired on the channels of Viacom 18.
When Viacom 18 launched its flagship channel Colors, the Indian television was dominated by family drama based TV shows. Colors did not deviate much from this genre initially. However, it brought a fresh whiff of air in the already established genre of family drama with a touch of Indian traditional values. When all the other entertainment channels set their family drama shows in the cities, Colors took Indian television audience on a tour of rural India. Needless to say, all their TV shows started gaining high TRPs owing to their fresh content.
When Viacom 18 realised that its Colors Channel has established itself firmly, it started introducing reality shows on it. The reality shows aired on Colors are high on entertainment and have completely hijacked the reality TV market of other entertainment channels. Viacom 18 has also taken over the genre of music with its highly popular MTV channel. Every number released by every media house enters the market through MTV. Since the last few years, MTV has also diversified itself into youth based reality shows. When Viacom 18 realised that the reality shows of MTV are becoming as popular as the regular music shows, it separated the music segment with the launch of MTV Beats.
Similar strategy of diversification was applied by Viacom 18 for kids’ entertainment. The network might be the first one, which has diversified kids’ entertainment into exclusive channel for teenagers with the launch Nickelodeon Sonic.The programmes aired on Sonic are not only loved by teenagers, but also adults for their action-packed and light-hearted cartoons.
All these things make Viacom 18 the best entertainment network India. It is very surprising how a foreign media house has realised the choices and preferences of Indian audiences and is constantly producing programmes which are being liked by people of every section of the Indian society. It is evident that Viacom 18 has started its journey in India on a very good note and it is here to stay.
