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India as a country has come a long way in the last few decades. Right from technology to lifestyle and everything in between has seen a huge turn around. The way in which we keep ourselves entertained has also changed to a great extent, and this is easily reflected in something as basic as our TV viewing habits. While a few decades back, we were satisfied with a handful of channels showing generic drama programmes, we now demand better quality and content from the service providers.
While we live in India and have a lot of regional languages in use besides Hindi, the English language is highly preferred, especially among youth, when it comes to entertainment. There are viewers who enjoy international shows and wish to remain in sync with what the rest of the world is watching. It is solely for such viewers that channels such as Colors Infinity have been launched. Colors Infinity offers people access to shows that are currently entertaining the US, UK and other parts of the world.