Viacom 18 is one of the leading entertainment companies in India. Since the last few years, Viacom 18 has taken over the television entertainment of India with the help of its wide array of channels. Today, the most popular entertainment channel of India is Colors, the flagship brand of Viacom 18. People love the programmes aired on Colors because they touch the deepest sensibilities of an average Indian.
Colors has also diversified itself into regional languages of India with the introduction of Colors Bangla, Colors Gujarati, Colors Kannada, Colors Marathi, Colors Odia and Colors Tamil. This has helped the brand of Colors to strengthen itself immensely. Besides, Colors has also tried to rope in the English-speaking audience of the country with the launch of Colors Infinity.
Now, if you are thinking that Viacom 18 is all about general entertainment, then you might be unaware that the most popular music channel of India is also a brand of Viacom 18. Yes, we are talking about MTV, which is considered the best youth channel of the country. Recently, MTV has diversified itself with the launch of MTV Beats, thereby dedicating two separate channels for youth-based drama programmes and music shows.
Another great thing about Viacom 18 is that it has completely transformed the way people viewed kids’ entertainment, with the launch of Nickelodeon India. The programmes aired on Nickelodeon India are enjoyed by children and adults alike. To sustain the success earned, Nickelodeon has also diversified itself into Nickelodeon Jr India, which targets toddlers and Nickelodeon Sonic, which targets teenagers. Viacom 18 has also tried to capture the movie segment of entertainment with the launch of Rishtey Cineplex.
However, Viacom 18 did not slow down with the success of its television channels. Last year, it launched its digital video-on-demand platform by the name of Voot. In Voot, you can watch all your favourite programmes from across all channels of Viacom 18. It also stores a large number of Hollywood, Bollywood and regional movies, which can be watched in HD, that too free of cost. Due to the quality of content, Voot managed to earn a huge number of users in a short span of time. The best thing about Voot is it provides you the opportunity to catch up with your favourite content anytime, anywhere. All you need is a smartphone and an internet connection.
Viacom 18 is also planning to launch Voot Originals, which would strengthen its positioning among the modern audience of digital platforms. You can find Voot in Google Play and App Store, free of cost.
