Viacom 18 is India’s leading entertainment house and is the flag bearer of content that transcends cultures, languages, generation and genres. The options offered are so diverse that Viacom 18 is a rightful synonym to the Indian television and entertainment industry. However, the channel does realize that in order to stay ahead in the game, its venture on digital platforms is equally necessary. This will not only make the content globally available, but will also help them get access to the younger generation.
This is where VOOT comes into picture. It is a video on demand platform that has been created and curated by Viacom 18. The platform offers over 45000 hours of enticing content across various categories. By making this platform available without any cost in Hindi, Kannada, Gujarati, Tamil and Marathi, the targeted audience has increased by leaps and bounds. This has made the content available all across India.
Some of the most talked about shows are It’s not that Simple, Untag, Shaadi Boys, Chinese Bhasad, Comediga and Shortcuts. The reach that Viacom 18 has got by releasing its mobile application is unmatched. Yet another product that has been creating ripples right from the day of its release is MTV Beats. Launched in 2016, this is your one stop getaway for 24x7 Bollywood music. The channels interactive features and specially curated music playlist has helped increase its popularity among the audience.
MTV Beats is not only known for its special playlist but also for playlists curated by celebrities such as Badshah and Sunny Leone. Each day of the week has a separate mood set aside. For example – Monday Funday, Selfie Le Le Re, Dil Beats, Beat Box, Filmy Baba and Singing Star. The channels website allows users to drop personalized messages with the song request, which are thereafter played on the channel.
The profitability from products and buzz created through varied experiences provided by Viacom18 hasn’t deterred the organization from its sense of responsibility towards the society. Some of its projects focus on areas of education, health, sanitation, art and culture. Its flagship initiatives include ‘Chakachak Mumbai’ and ‘Feed the Future Now’. Their exclusive CSR team works in seamless partnership with government bodies to make these initiatives a success.
Go ahead and explore this world today. If you haven’t browsed through the creative content and multiple genres that Viacom 18 offers, you are surely missing out on something.
