India is known to be one of the biggest platforms for media businesses. With a huge knack for entertainment, the Indian public avidly watches entertainment shows and serials that are broadcast on various channels. The huge fan base for movies and drama has enabled overseas media giants to establish their infrastructure among the Indian platforms. Foreign media houses that are broadcasting their channels to the Indian viewers have gained a wide reception. This response encouraged the media providers to officially establish their presence in the Indian media. One such example is Comedy Central India (CCI).
CCI is the localized version of the United States based channel Comedy Central. It was started in the year 2012 with an intent to air foreign shows and dramas that are purely based on comedy. It broadcast popular shows like Everybody Loves Raymond, FRIENDS and The Tonight Show Starring Jimmy Fallon. This content was widely accepted among the Indian viewers. The programs, with their classic humour and witty dialogue, have thrived among the entertainment lovers. They have also added more shows to their weekly broadcasting schedule. The channel is also going to bring new seasons of South Park, The Daily Show with Trevor Noah, Suits and Saturday Night Live.
While gaining a wide fan base among the Indian spectators, the channel has also officiated its broadcasting authorization by including the name of the nation besides its brand. This has enabled many locals to perform standup comedy which is then showcased to the public. Uprising talents, who have a grasp over line delivery, have able to showcase their comedic deliveries on the renowned channel. Events like Comedy Chuckle Festival have enrolled new faces that have the knack and skill for performing stand-up comedy. This has received positive feedback as well.
India has been an influential sector for several innovative and renowned platforms as well. Vootis one such example which has evolved to be a major structure in media services. The streaming platform is known to host traditional Indian channels and has been able to deliver shows that are widely preferred by the Indian audience. Voot has gained a wide viewership and is the new age digital platform for providing media content. It has done so by availing the content of Indian shows through streaming services.
From the traditional platforms of television to the newest stage of streaming content, providers in India have always been a huge consumer for all types of media services.
