Music has the power to change ones mood instantly. No matter what your situation or feelings may be, there are always a handful of songs to fall back on. The Indian music industry, more specifically Bollywood, is one such place that leaves no stone unturned in expressing every possible emotion through songs. The songs have dance, drama, variations, storytelling and everything in between. After all, it is in every Indian’s blood to love movies and music.
This is what makes MTV Beats every music lovers’ favourite destination. Started back in 2016 by the mega entertainment organization Viacom 18, MTV has been creating ripples right from the day of its inception. Being a one stop destination that is offering 24x7 Bollywood music, the channel’s interactive features and customized playlists have increased its fan base by leaps and bounds. This has helped in making the content globally available, while tapping the younger and more digital-savvy generation. The fact that this channel’s official Facebook page has more than 1.1 million likes and followers is enough proof about its popularity amongst the youth.
What makes MTV Beats India unique is the customized playlist that is especially curated by celebrities like Jassie Gill, Badshah and Sunny Leone. These are played throughout the week at regular intervals, bringing some much needed respite to daily life. Every day of the week has a mood designated to it and the songs played are in line with that mood. For example, Monday is Funday, Beat Box, Selfie le le re, Public demand Thursday, Filmy Friday, Dil se Wednesday, Karaoke Saturday, Countdown Sunday and singing star are some of the many themes that are present. The channel also allows listeners and viewers to drop their requests for songs or dedications, which are then played on the channel.
For the non-television audience, a YouTube channel has been created. Once can either search by typing MTV Beats online or by following the hashtag #Bloodmeinhaibeats or #MTV, and can consume the engaging content that is available online. Beats is a world of endless refreshing music that you cannot miss being a part of. It is not just a channel, but an experience that you must have. Connect with your cable TV operator and subscribe to this daily dose of Bollywood dhamaka, without any further delay.
