In a country like India where the culture is so diverse, providing entertainment is a challenging task. It is observed that people speak entirely different language in every 100km. People in India love spending time with their family members while watching television shows. It is that time of the day, when the entire family sits together, discusses things, and connects with one another. There are hundreds of languages spoken in India. The matter of fact is that people are more attracted towards entertainment content in their own regional language. This is the reason, there are regional channels like Colors Gujarati which are doing really well in the entertainment industry. In the earlier days, there were only radio shows, but the requirement for regional channels grew since the time television became a part of each and every household. Channels like Colors Infinity have started experimenting in the field of entertainment.
The definition of entertainment has widened with time. Now, people from different generations are interested in different genres of entertainment. From reality shows, to daily soap serials, people have different choices. The channels have made sure that they indulge themselves in every type of content so that they can cater to a wider audience. This has also increased the scope for people to experiment with the content based on the audience that it caters to. Channels like Colors Gujarati, focus on shows in their regional language. They even host award shows to honor the artists from their industry. During festivals like Navaratri, which is a big thing in Gujarat, there are colorful shows which are hosted in their regional language. This is to bring the look and feel of the festivals to the world of television.
It has been observed in the recent times that there has been a shift in the quality of content people prefer. Reality shows are on a roll these days. Foreign content from countries like America is also something which millennials have started preferring a. Colors Infinity, is one English entertainment Indian channel with a whole new modern concept. It is about modern music, artistic movies, fashion, talk shows and a lot more. The channel was launched in the year 2015 with an idea of providing international content to people. The channel has become popular all over the world in a very short span of time.
