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When you look through the history of regional TV in India, you will notice that it has come a long way in the last few years. There have been some great changes in the way in which regional channels are now showcased as compared to earlier times. While TV in general is constantly upgrading, regional channels should also get due credit for the improvement in content over the years. Regional channels now have many more viewers than they ever had in the history of Indian television.
There are a good number of reasons for this positive change. One of the most important reasons for the popularity of channels such as Colors Kannada is that they have worked upon making the content of the channel quite versatile. The shows on regional channels are no longer gender, region or age-specific. A larger section of audiences now enjoys the shows that are telecasted on regional channels. The scope of the viewership of regional channels has also increased. To be able to grab more eyeballs, it is important for entertainment channels to make sure that they have a wide range of shows across platforms; this is something that modern regional channels understand and deliver.
Along with the diversity in content, it is also important for regional channels to ensure that the quality of the content is constantly upgraded. Channels like Colors Bangla not only ensure better versatility of the shows but also make sure that the quality of their content also gets better with every show. If a diverse range of content is showcased in a poor manner, it becomes difficult for channels to get the viewership that they are targeting. In recent times however, the best regional channels have been leaving no stone unturned in improving the quality of content of the shows they air.
For regional channels like Colors Marathi to survive and thrive, it is essential that they do not lose touch with their base. Most people watch regional channels so that they are able to remain connected to their roots. With the help of the right kind of shows, regional channels can help in providing entertainment to those who want to learn more about their culture and traditions rather than watch something run of the mill or mainstream. With the help of a few basic steps, regional channels have been able to achieve a lot of major milestones in the area of viewership as well as uniqueness.
