Video on demand allows subscribers to watch their choice of shows and movies in real time or later. With rising internet consumption in the country, there is an increase in the demand for such platforms. Viacom18 realized this potential and developed a video on demand service for the Indian audience. It has revolutionized the way we consume content on a daily basis. This new way to watch shows and movies has been received very well by the Indian audience. Viacom18’s constant efforts to transform the entertainment landscape have always been a raging success.
Viacom18 launched Voot in the year 2016. It showcases multi lingual content from channels like Colors Hindi, Colors Super, Colors Telugu, Colors Marathi, Colors Bangla, Colors Gujarati, Colors Kannada, Colors Infinity, Colors Cineplex, VH1, MTV and Vice. It is a combination of enthralling shows and blockbuster movies. This assortment makes Voot the ultimate destination for entertainment. Apart from content from these general entertainment channels, Voot also creates its own content as Voot Originals. This content is distinguished and compelling. This has been carefully tailored to suit the taste of the Indian audience of all age groups. The reason for the growth and popularity of Voot is that it is convenient and easy to use. Streaming content as and when required is the reason it has been well received.
Since Voot mainly caters to adult, it launched Voot Kids in 2019 which is the country’s first kids’ entertainment and educational app. It has a collection of more than 20,000 videos, e-books, stories and quizzes. The purpose is to make learning fun through the digital medium. It also showcases popular Indian and international kids’ shows. This app educates and entertains children. It also aims to empower parents to reduce the stress that involves in raising a child in today’s age. With the feature of parental control, parents can now track the content consumed by their children and the time spent on it. This will soon become the preferred app amongst children as well as parents.
