Viacom 18 Pvt. Ltd. is one of India’s fastest growing mega entertainment houses. It hosts iconic brands that offer multi-cultural and multi-generational content. Viacom 18 defines entertainment in India by touching the lives of millions of people through digital media, television and cinema.
One of the most famous and sought after brands of the company is Colors Viacom 18. This brand celebrates the spirit of entertainment by showcasing shows in Hindi, English and six other regional languages. Whether you ask for content for the youth, kids or the elderly, Colors has it all.
Some of the most famous shows on Colors are Kitchen Champions, Jhansi ki Rani, Kesari Nandan, Naagin, Internet wala Love and Shakti. In the reality TV space, Khatron Ke Khiladi Season 9 has been creating a stir.
Colors not only keeps its viewers entertained through a plethora of TV shows, but also knows how to keep it real in the age of social media where everything looks picture perfect. Colors Viacom 18 very proudly shares behind the scenes videos, bloopers, mini clips and unseen footage from their shows. This increases the recall value and creates a stronger impact on the viewers.
While television had become an integral part of Indian culture, currently it is the digital era. Viacom 18 has been smart enough to have understood this. It has introduced VOOT which is a Video on Demand platform that has over 45000 hours of exciting content for viewers from various categories. Apart from making famous movies available on VOOT, it also hosts VOOT original shows. Some of the famous VOOT originals are It’s not that Simple, Untag, Shaadi Boys, Chinese Bhasad and Shortcuts.
The popularity that the company has got through its brand Colors Viacom 18 is unmatched. However, that hasn’t deterred its focus from the Corporate Social Responsibility towards society. The company’s projects are primarily focused on areas such as education, water, sanitation, hygiene, art, culture and women’s empowerment.
‘ChakaChak Mumbai’ is one of Viacom 18’s flagship CSR initiatives in the area of health and hygiene. They partnered with the Mumbai Municipal Corporation to make the Mahanagri open defecation free by 2019. Another one of its major initiatives is ‘Feed the Future Now’ which aims at providing 5 billion meals by 2020. They want to make sure that no child is deprived of education due to malnutrition.
Viacom 18 is a world in itself that you should explore immediately!
