In a country like India, the culture and languages that are spoken by citizens from across the country are extremly varied. This gives the media companies a chance to cater to the different language speaking sections by creating content in specific languages. Viacom 18 is one such media house that has managed to cater to the different regional languages within the country. This is something that can be seen in the content that they have created for Gujarat.
Gujarat is a place of culture and history so it is fitting that the programs in this region are traditional in nature. Viacom 18 launched Colors Gujarati as the traditional channel for the people of Gujarat. The shows have a traditional value due to the stories and topics they address through the serials. The channel also offers programs that have a high entertainment value, along with upholding the Gujarati culture. The cultural approach creates a great impact on the Indian households and results in a high TRP. The content that is shown on the channel is both emotional and humorous.
Colors Gujarati has many shows lined up from morning to night. The lineup of the day starts with the grooming shows in the morning and the repeat telecast of the serials which were shown on the previous day. The programs usually contain relatable visuals and dialogues, and a high entertainment value which make it popular. Some of the popular serials on the channel are Mahek, Naach Meri Sathe, Kum Kum na pagla padya and many more. These shows are loved by the audiences and have a great impact on the overall viewership of the channel.
While Colors does know how to cater to the different regional languages within the country, it also caters to that section of the society that loves consuming English content. In order to do so, it has launched channels like Colors Infinity. This channel is an English language channel which produces work that is influenced by the Western culture. Their shows not only target the Indian audience but also have a great impact on the international audiences. These shows have subtitles at the bottom of the screen and can also be watched on the streaming platform Voot.
Colors Infinity is competing with the content that is available on the web, and is producing programs that are equally interesting and thrilling. It is popular among the Indian masses for its unique content and the cinematic filming techniques that it applies to its shows and programs. Stories from all over the world, music, popular English films and serials are all streamed on the channel. This is what has led to it being an internationally acclaimed channel from India.
