Indian television is known across the world for its range of genres. There are a few genres on Indian TV that are non-existent in other countries. However, the abundance of genres does not imply that Indian television does not contribute to quality in popular genres. Let us take music as an example. Music is definitely one of the most popular genres of Indian television. People of all ages enjoy watching music videos on television. MTV, the most popular music channel in the world was introduced in India in the late 90s. However, today, the channel had transformed itself to suit the taste of Indian general viewers. So, it started airing music from Bollywood and Indi-pop genres. Needless to say, Bollywood is the dominantly popular music genre and most music channels in India are dedicated to Bollywood.
If you start watching MTV, you will realise how dedicated the channel is to maintaining quality. It airs only those songs which are pleasant to the ears. Even in case of sponsored songs, it only plays the songs that have the potential of being loved by the audience. Since the last few years, MTV started diversifying itself by introducing reality shows. In the period post its diversification, MTV realised that there was a huge fan base for Bollywood music. So, MTV launched a new channel, MTV Beats to air Bollywood numbers all day long. However, this does not mean that Indians do not like English music. In fact, English music is the most popular genre of English entertainment in India. Keeping this in mind, Viacom 18 launched VH1, which is a channel dedicated to American music. This channel gained immense popularity among Indian viewers, especially the youth.
Viacom 18 is known for its creative experimentation. When it launched VH1, it also launched a number of experimental programmes. VH1 Supersonic is one such programme that is an annual road based music event. Today, this programme is known for its choice of guest artistes and is gaining high popularity among the youth. The best thing about VH1 Supersonic is that it also provides a stage to the young budding artistes of India. This allows them to showcase their talents to the rest of the world. If you have not caught a show yet, you are missing out on a lot. The simple thing to do is to search for VH1 supersonic near me online and go and have an incredible experience.
