Indian television is considered to be the most diverse in the world of television in terms of genres. You would find popular Indian channels in genres which might be non-existent in other countries. You would also find channels belonging to certain sub genres and cross genres on Indian television. These genres are quite difficult to categorize. The one genre which has been ruling the market of Indian television is Hindi general entertainment. The Hindi general entertainment channels can be considered to be the national entertainment channels as a huge majority of the population enjoys these channels on a regular basis. Another characteristic of Indian television is that it is designed in such a way that the entire family can enjoy it together. The Hindi general entertainment channels specifically keep this idea in mind while commissioning programmes.
When Viacom 18 was launched in India, it introduced its flagship channel Colors in the Hindi general entertainment segment. This decision was taken because general entertainment channels have the greatest exposure in the media and it would definitely help Viacom 18 in gaining publicity. However, Colors faced a great deal of competition from other general entertainment channels which have been in the market since almost a decade. Nevertheless, the competition could not stop Colors from gaining the success it enjoys today. In fact, Colors became the most popular channel in India within a few years. In this regard, it is worth mentioning that the secret behind the success of Colors is its content. The soap operas aired on Colors are rooted in Indian traditions but are still progressive in their treatment. This is definitely what interests an average Indian from an urban or a rural area. Besides the drama soaps, Colors has also managed to gain popularity due to its share of reality shows. The Indian audience loves reality shows which have masala content and Colors Viacom 18 fulfils this demand perfectly.
A couple of years back, Viacom 18 decided to enter the mobile entertainment domain with the launch of Voot. Voot is a mobile application where you can catch all the programmes across all channels of Viacom 18. The launch of Voot has also proven the ability of Viacom 18 to diversify into unknown segments at the right time. Today, Viacom 18 is separately working on Voot and trying to make it smarter and more intuitive. All these developments have made it evident that Viacom 18 has come into the market to stay. It is one of the most loved television networks in India. We hope that Viacom 18 will continue as the mass entertainer it is today and will not dilute itself in the name of experimentation.
Colors Viacom 18 has come up with a regional language channel specially for the localities so that they do not miss out on their favorite TV shows in their language. Watch Colors Marathi for new Tv shows.
