Television is facing a lot of competition from other sources of entertainment like online streaming channels. A lot of people are shifting focus from conventional channels to those that are available on the internet. However, there is still one section of entertainment channels that is enjoying popularity. The regional language channels in India are very much in demand and people still subscribe to these channels for a number of different reasons. It has been seen that while the regular entertainment channels do not find great popularity among viewers anymore, the viewer base of regional channels is growing.
One main reason why people choose to watch channels like Colors Bangla is because of the growing trend of migration. When people are not able to converse with others around them in their mother tongue, they find their solace in the entertainment that is provided by regional language channels. The shows that are aired on regional language channels attract people who are away from their home states. These are the people who long to hear the familiar language and dialect of their native town and city. People that have migrated are able to have a direct connection with their home with the help of these regional channels.
Another major reason for the popularity of channels like Colors Bangla is that the shows are entertaining and relatable. Right from the humor to the love and the rage, everything that is shown on the regional language channel shows, hits a close chord with viewers. When people are able to watch actors emoting in a way that they themselves behave in, it becomes much more fun and interesting for them to watch the shows. Viewers feel more connected with regional language shows than those shows that are made in other languages.
People also choose to watch regional language channels because it is easier to catch the popular regional movies on TV. People rely on resources like Colors Bangla cinema to ensure that they do not miss out on the movies that have been successful back home. The trend of watching regional movies in theaters is yet to catch on in a big way, until then people prefer watching the best regional movies on the regional language channels. They enjoying doing so as they can catch these movies on their television sets, from the comfort of their homes.
