The main motive of channels like Colors Kannada is to make sure that the right kind of entertainment reaches to the right audience thereby catering to their needs. The programs are provided as well as made so that the people who actually watch it are not left unhappy or dissatisfied. Many different kinds of services are coming up that focuses entirely on the fulfilment of the needs and wants of the people waiting out there to watch the different portrayals of their daily lives in the silver screen.
All the different genres of performances come up in channels like Colors Kannada so that it caters to the needs of people who are away from their motherland. South Indian movies are known for their flare and nail-biting action sequences. Though one can watch dubbed films in Hindi film channels, the real flavour of south Indian films can only be enjoyed when one watches these artistic masterpieces in their uncut and unedited forms. The Indian Television industry lacks regional channels. Colors Kannada is redefining that by upping their packaging quotient thereby providing the necessary room for Kannada films to show their magical side.
Regional channels have now understood the fact that in order to survive, they need to up their game and improve their content quality. It is one of the many reasons why most of the programs in the Indian TV industry are at par with the quality and format of their international counterparts.
That being said, with the shift in taste and preference of genres for entertainment in the contemporary audience, regional channels like Colors Kannada have understood that they need to showcase non-fiction shows more often. The channel also went ahead with this strategy when they started airing the Kannada version of Big Boss. The show got impressive ratings and their TRP soared which is why the show recently completed its 5th season.
Although reality TV shows are considered as bread earners by many, it should never be forgotten that the majority of the Indian population still prefers fictional content over reality TV. That being said, in order to hold on to the viewership of a channel, the same needs to make sure that the packaging of their content is at par with international standards. It is one of the many reasons why channel owners are investing a lot in improving their infrastructure and studios so that content can be shot, streamed or broadcasted in high definition.
