With its parent company ushering in the modern era by broadcasting unique and acclaimed contents has gained their viewership over the years. With it, subsequent channels like Colors, Vh1, Rishtey, Cineplex, MTV and Nickelodeon and streaming providers Voot the vernacular approach of this media giant has led it to attract a large mass of audience all over India. Inaugurating as “ApkaColors” this platform is known for hosting various soaps, movies and music videos of national and international borders. Conducting intrinsic research on the Indian viewers has led them to launch several platforms broadcasting varied contents resonating with the ethnic and varied cultures of India.
With integrating online platform for hosting various shows and dramas has led them to amplify their audiences over the years. With streaming channels such as Voot as the digital platform of the parent company has diversified their platform from TV to Android and IOS. Streaming only in India, Voot host over 40000 hours of content including shows from channels like Colors, MTV and Nickelodeon.
Hosting fresh and vintage Bollywood films along with other Indian shows, Voot is one of the leading online platforms for hosting maximum shows. With multilingual shows from Colors as well as streaming international content Voot has integrated the best of both worlds. With their expanding viewership and fast growth over the years, it has led them to invest in their original contents producing new shows that are still in development.
With their yet to be released content still in production, they have started their promotion campaigns. Hence it has been a golden age for both Voot as well as its parent company in the media sector.
Though now in its glorifying age, parent company faced a bumpy road during its initial years. Started earlier as a joint venture, it first started with targeting the kid section and thus launched the channel Nickelodeon in 2011. Since then it has faced global success with its popular and thrilling contents. It was a period of experiment for the parent network when they formed the show MTV Emerge. Realising the knack towards international songs and willing to provide an opportunity for youngsters they came up with this indie pop show. As MTV and Vh1 were gaining its spectators in the urban district only they decided to spread and enhance the culture in suburban and rural areas thus creating this platform. The stage resonated well with young India across various rural and non-urban sectors and was a huge hit.
