India is one of the biggest multi lingual countries in the world. Our country has a very diverse culture. We do not have a national language but instead we have many official languages. Every state has a different language for example Gujarat speaks Gujarati, Tamil Nadu speaks Tamil, and Telangana speaks Telegu. It is said that in India, people in every 100km speak a different language.
Indians love watching television with their families. It is the time of the day after work when the entire family sits and watches daily serials, movies, shows and entertainment together. It becomes even better when they can watch something in their own regional language. It is a big challenge to provide entertainment for the entire nation still there are companies which have started many regional channels which are loved amongst the Indian viewers. To mention a few Colors Marathi, Colors Bangla and many more such channels have been launched in regional languages.
Colors Marathi focuses primarily on broadcasting only Marathi shows. ETV Marathi was launched in the year 2000 and was later rebranded as Colors Marathi in 2015. The main focus of the channel is to provide content which interests the Marathi audience. They host a lot of fiction and non-fiction shows. Recently, some of the reality shows have been doing tremendously well in Maharashtra. They also have introduced award shows to give recognition to artists who have been doing well in the industry. With a similar concept, ETV Bangla launched in the year 2000 and was later rebranded as Colors Bangla. The channel recently hosted the Filmfare Awards East to honor the artists for their splendid performance in their regional movie entertainment industry.
With passing time and the evolution of the entertainment industry, many new doors have opened for the regional channels. To quote a few, Colors Bangla also hosts some of the famous regional plays and theatre performances. Such work is appreciated in the state and is loved by the regional people. Similarly, Colors Marathi does not miss festivals like Ganesh Chaturthi which are famous in Maharashtra. The serials also showcase the celebration of such festivals and people love watching them.
These regional channels are aired in other foreign countries as well for the NRI’s. You can find an Indian in almost all the countries of the world. There is a strange connection one feels while watching something in their own language while living far away from their home land.
