Viacom18’s Colors is the flagship brand for mass entertainment. India is a diverse country with at least 22 languages. People would want to watch shows and movies in their native language. It brings a sense of comfort and belonging. This signifies that there is a huge demand for regional language channels. There are very few regional entertainment channels available to the people. Viacom18 wanted to fill this gap and thus focused on regional market. It has made major strides in regional TV broadcasting through Colors. It has launched general entertainment channels in various states for a pleasant entertainment experience. Viacom18 has successfully understood the regional audience and created content according to their preferences.
For this purpose, Colors Marathi was launched in the year 2000. It soon became one of the most popular channels in Maharashtra. It is a family entertainment channel which showcases unique and distinct content. Many shows have revolutionized Marathi entertainment and set standards for Marathi television history. Creating such ground-breaking content is what got the Marathi audiences’ attention and made it their favourite channel to switch on at any point of the day.
The channel airs elevating and refreshing content throughout the day. Their shows pan through various genres making it a go to channel for all family members. Whether it is non-fiction, drama, romance or reality TV, Colors Marathi has it all under one roof.
It offers the Marathi speaking audience an escape from reality. It is a great way to unwind and relax. The shows are easy to comprehend and extremely delightful. Tuning into Colors Marathi is a sure way to boost mood and release some stress.
